Do you have North Houston property vacancies that you can’t seem to fill? Posting vacancies on property listing sites will only get you so far. If you have polished and perfected your listing, the featured pictures of the property are perfect, and you have put your property on every listing site you can think of, you might be out of marketing ideas. Here are some fresh new ideas and effective ways to maximize applicant traffic to get your properties properly noticed.
Write a Blog About Your Properties and Experiences as a Landlord
This suggestion has more to do with appearing in internet search results than anything else. Generating content ideas should not be difficult. Pick something that you have dealt with as a landlord. Anything from getting your property ready to put on the market all the way to filling vacancies can be an idea for a blog post. You do not have to make blogging a second job—even writing just one new blog post every week can improve your standing in search engine results.
Advertise Your Properties on Social Media
After you have exhausted your options on property listing sites, share your listings to every social media platform. Ask close friends and family to share the listing. You would be surprised how much traction a simple social media post can gain. If there are groups on Facebook for the city in which your property is located, post the listing there. Then you know that the audience lives in the area, and they could be looking for a rental property. When you share these listings, make sure you tailor them for the platform you are sharing on. Make sure that you use those 280 characters on Twitter wisely! Use the absolute best photographs for your Instagram post. Doctor the posts on every site with hashtags so that they can be found by people who do not follow you—and on that note, make sure the post is made public! Privacy settings can sabotage your social media outreach attempts.
Shoot a Video of the Property and Post It
Videos are a great way to gain traction in social media views. If you can afford to have a videographer capture your rental property from all of its best angles and edit the footage, you will have a beautiful clip of your property available to share on every social media platform. Our brains are programmed to retain visual content more than posts bloated with text. In addition, a long text post is a cue to many social media users to scroll on. If your property is truly worth seeing, this marketing method could generate a lot of buzz.
Need Additional Help Maximizing Applicant Traffic?
Sometimes all the marketing in the world doesn’t seem to get the job done. If you need professional help filling vacancies, a property management company could be the answer for you. At Keyrenter North Houston we employ tried and true strategies to keep properties occupied with high-quality tenants. Give us a call today and find out what we can do for you!